We have all been busy this year just trying to adapt and understand what needs to be done right away. Timelines have changed and priorities have changed as well. One thing that can get pushed to the “I will do it later” list is communicating with retailers about results and performance. I am sure you are communicating about orders, availability
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There is no doubt 2020 has been a year like no other, but that is not news to you. Food and beverage businesses have had to adapt, service a rapidly changing market and find innovative ways to get the job done. Everyone in the industry has been incredibly busy with all of the change that happened so fast.Have you taken
During our July Recipe for Success sessions, presented by FCC we shared a process to help you tell your story. Our final segment was with Chef Dany Duguay from Halifax who works as an influencer. Dany shared some great insights and she also offered to summarize her thoughts about working with an influencer. We appreciate her great suggestions and I
One of the things I miss most about no travel is visiting different retailers. It is so interesting to see new items, innovative merchandising and just experience something new. Hopefully we will be able to travel again soon and get back to exploring new places and visiting grocery new stores. My family does not see it the way I do
Success in the food industry is dependent on supplier’s ability to satisfy two masters; customers and consumers. You need your customers to put your products on their shelf and you need consumers to pick them up and put them in your shopping cart.You increase your chances with both customers and consumers when you can tell your story effectively. The story
Getting your product on the shelf and into the shopping cart is a big challenge. There are many hurdles to overcome and even great products only maximize their potential when customers and consumers see the benefits. You have to make it easy for them and remember to talk their language, not yours.So many producers and processors are great at getting
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